Mirlo Guest Blog:
We’re looking for 10,000 mirlos to change the world – can you lend a hand?
- Mirlo Positive Nature’s mobilisation campaign aimed at leaving a positive footprint in local environments gets under way. The objective of the first project is to restore the Corona Forestal Natural Park in Tenerife.
Here in Mirlo Positive Nature we’ve just started a mobilisation campaign designed to leave a positive footprint in the local environments in which we carry out our projects. We’ve begun looking for 10,000 mirlos, that’s 10,000 superheroes who want to be part of this initiative and who want to spread the word about this movement.
The first Mirlo experience focuses on the Corona Forestal Natural Park in La Orotava (Tenerife), just on the outskirts of the Teide National Park. We intend restoring 71 acres of Canary Island pine trees in this area.
Why 71 acres?
Maybe that strikes you as not enough? That may well be so, but in Mirlo we want to build things up gradually. All the same, it’s not just a figure we plucked out of the air. This is the area that is covered by the agreement we signed a few months ago with the “Cabildo” of Tenerife, the island’s local government, to promote the recovery of those parts of the Islands where the native Canary Island pine tree was replaced by radiata pine trees around the middle of the last century, a species which proves much more fragile when the rainstorms come, and which as a result is much less able to adapt to the local environment. We tell you all the whys and wherefores in this video: http://vimeo.com/70696653.
It’s just a beginning and in fact it’s estimated that some 222,395 acres (that’s 347 square miles!) need to be restored in the Canary Islands. Our goal here in Mirlo is to begin to generate positive footprint, bearing in mind that the forests in the Canaries barely compensate 10% of the CO2 footprint that is generated on the islands. So these 71 acres are a start in the right direction, a way to make the pendulum start swinging the other way.
That’s why just by telling people you’re a mirlo helps to spread the message about the change we so badly need and the way of life we believe in: “live and leave a positive footprint on the world”. Can you imagine getting involved in planting a surface area the size of some 29 football pitches? We’re talking about 43,500 trees!
What can you do to help?
If what we’re trying to do strikes you as interesting, if you believe that we need to do things in a different, more sustainable and collaborative way, then we’d like to ask you to give us some space in your blog. Spread the word about this campaign designed to mobilise 10,000 superheroes, the 10,000 mirlos we want to start changing the world with.
We’ve also prepared some really cool posters that you can print off and some banners that you can post in your blog or on your website. You can download them from http://mirlo.co/es/diezmil/. Will you help us to spread our wings?
It just takes 3 simple steps
The campaign has been designed to let you leave a positive footprint in just three steps – visit mirlo.co/es/diezmil:
- You decide how much you want to contribute. First of all, you have to visit store.mirlo.co to buy a Positive Nature pack. It’s up to you how much you want to contribute and the aspect of your day to day life that you’d like to transform into a positive footprint.
- Spread the word about the campaign. We’d really be grateful if you would share the campaign’s micro site (http://mirlo.co/es/diezmil/), so that what we’re doing can get the attention of new superheroes. Add it to your social networks or tell your friends about it, that way the information will spread far and wide.
- Help us to start up the band. Persuade three friends to become mirlos and to join our chain by taking part in this campaign. Call them on the phone, send them an email or a WhatsApp, have a relaxing cup of coffee with them in the… whatever you think will work best!
Mirlo Positive Nature is a company that was set up in Madrid in 2013 and is based in Santa Cruz de Tenerife. Its objective is to enlist the help of the public to undertake genuine environmental projects which make a positive impact on nature and society. Mirlo Positive Nature supports the seventh of the Millennium Development Goals (MDG) that the 189 member states of the United Nations agreed to attain by the year 2015: ensure environmental sustainability.
Mirlo’s aim is to achieve this sustainability by generating positive ecological footprints. The first project to be launched on its Internet platform has to do with recovering the original forests of the Corona Forestal on the island of Tenerife, specifically the forests that cover the peaks of the Orotava Valley. http://www.mirlo.co
Mirlo is a company with a revolutionary business model which is all about leaving a positive footprint in the environments in which it undertakes its projects. That’s why transparency is an essential part of what we do and how we do it. We have decided that 70% of whatever amount you donate will go straight to the Corona Forestal project. That means that we have to run Mirlo with the remaining 30% and that can only happen if we sell enough Positive Nature packs.
Mirlo Project: www.mirlo.co/es/
Corona Forestal Project: http://mirlo.co/es/proyectos/corona-forestal/presentacion/